Writing web copy is not a straightforward task.
You have to get to know the client to figure out what they want to achieve with their site, conduct research regarding the client’s sector, figure out which products/services they want to highlight, and write copy in a way that makes them stand out from the competition.
I basically sell my client’s brand, product, or services through written content, which is one of the purest forms of marketing/advertising online. The ultimate goal is to convince their customers to either make a purchase or simply get in touch with them.
Copywriting is an art form and my experience with my previous employer has enabled me to master different types of web copies. Let me you run you through the types below and share a couple of samples of my own work, with client’s details redacted, of course:
According to US-based web design agency SWEOR, “users spend an average of 5.59 seconds looking at a website’s written content.” Fortunately, I have the copywriting training and experience to get you out of that rut. Work with me and I’ll help you navigate through all these complexities, with the eventual goal of persuading users to make a purchase or at the least, get in touch with you.
Landing or Pitch PageCall To Action button. It is a standalone page that appears when a user clicks on a search engine result link or pay-per-click (PPC) ad.
This page is different from a regular service or product page because it doesn’t only inform and lay out the facts, it tells a story visually. The copy focuses on selling whatever it is you’re offering in less words than inner pages. It will include an enticing, consistent message; a preview of all the benefits, features, and pricing structure; and of course, an effective CTA button.
Banners and Pop-up Ads
These types of ads require limited number of words, but they are actually one of the most challenging copies to write. Not all copywriters know how to effectively catch a user’s attention. Lucky for you, The Modern Day Damsel has the experience and expertise to sell your product/service/brand in just a few words.
eCards and eBrochures
Meanwhile, an eBrochure works the same way as a traditional printed brochure wherein it markets and advertises a company, only digitally.
More and more businesses have grown to love this format because it helps them save on paper and printing and it is also an environmentally-friendly option. Plus, it is less time consuming. Gone are the days when your team had to take time off their regular responsibilities to prepare, design, print, and send it to the post office. Now, you just need to click send, and your clients will receive it in a second, not days! To view the full compilation of my best work during my copywriting days, do send me a message on my socials or fill in the Talk To Me page and I’ll get back to you as soon as I can.
Note: I don’t own the designs, only the written content.